FOBFLO

FOBFLO CRM

Nurture Leads | Manage Customers

Every lead, every source, one place — with automated follow-up that starts in 59 seconds and keeps working long after the first message.

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CRM
Explained
By Amy

Built For The Field

You're not chained to a desk. Neither is the system.

The same core infrastructure that runs the office runs from the truck, the jobsite, or between calls — on the phone that's already in your hand.

A FOBFLO partner on the jobsite, hard hat and safety vest in one hand, checking a lead notification on his phone

Speed to Lead WorkFlow

A new lead gets a thoughtful, human sounding text in about 60 seconds, even when you're out on a job.

Appointments & Pipeline on the Go

Optional CRM Enhancement

Manage appointments, track opportunities, and see exactly where every lead stands, right from your phone.

AI Text Agent

Premium FOBFLO CRM Add On

Your AI Agent answers questions, qualifies leads, and helps book appointments around the clock, even while you're busy running your business.

Every Lead, One Place

One Lead. One Record. One System.

Without a system, opportunities scatter across inboxes, texts, spreadsheets, social DMs, and someone's memory. FOBFLO CRM brings every lead — no matter where it came from — into one centralized system your whole team can see.

Video AdsSmartSite FormsConversational AIPhone CallsMeta Lead FormsGoogleReferralsSocial Media DMsReactivation Campaigns
Speed-to-Lead

Speed is not optional

Our goal is to begin the conversation almost immediately — often at approximately the 59-second mark. The research on why that matters is not subtle.

0X

Higher odds of making contact — 5 minutes vs. 30 minutes (InsideSales)

0X

Higher odds of qualifying the lead — 5 minutes vs. 30 minutes (InsideSales)

0X

More likely to qualify a lead contacted within an hour vs. one hour later (Harvard Business Review)

Not this

“Thank you for your inquiry. Someone will contact you shortly.”

This

“Hey [First Name], this is Steve over at [Business Name]. I noticed you just filled out one of my forms online and wanted to let you know I got your message. I'm actually out in the field right now, but I'll plan on calling you as soon as I wrap up this meeting. Until then, is there any additional information about your project you'd like to share with me?”

Standard, Every Package

Every FOBFLO CRM starts with the same core

The communication infrastructure needed to centralize conversations and respond faster — included in every package, before anything else is added.

1

Included

Dedicated Business Phone Number

A separate local business number for calling and texting, keeping business communication organized and off your personal phone.

2

Included

Universal Inbox

Texts, emails, calls, and social DMs from one centralized place — no jumping between platforms.

3

Included

Missed-Call Text-Back

A missed call automatically triggers a text, so no one falls into a dead-end voicemail.

4

Included

Speed-to-Lead WorkFlow

A new lead gets a thoughtful response while their interest is still high — not a delayed, generic reply.

5

Included

Mobile CRM Access

iOS and Android access through the LeadConnector app — from the office, the jobsite, or anywhere in between.

Custom Pipelines

The pipeline doesn't just show status. It decides what happens next.

Moving a lead from one stage to the next can automatically trigger messages and internal notifications — built around your actual sales process.

1New Lead

The opportunity arrives

A lead lands in the CRM from any source — the moment it's officially an opportunity, not just an inquiry.

2Contacted

The conversation begins

Speed-to-Lead kicks in and the first response goes out while interest is still high.

3Qualified

We know if it's a fit

Information is gathered to understand the project, timeline, and whether this is a real opportunity.

4Appointment Scheduled

The next step is booked

An estimate, consultation, or site visit goes on the calendar — with confirmations and reminders handled automatically.

5Estimate Sent

The offer is on the table

Moving to this stage can automatically trigger a customer follow-up message and an internal notification to the salesperson.

6Follow-Up

Nothing gets forgotten

Post-estimate and nurture WorkFlows keep the conversation alive instead of hoping the prospect calls back.

7Won / Lost

The pipeline stays honest

A closed deal can trigger review requests and customer WorkFlows. A lost deal can move into long-term nurture instead of disappearing.

Premium FOBFLO CRM Add-Ons

Always available. Always connected to the CRM.

Trained on your own knowledge base — not the rigid, rule-based chatbots of the past. When your team is busy, on a job, or unavailable, these agents extend your business's availability without losing the information.

AI Text Agent

Carries on two-way SMS conversations with leads and customers — and can be embedded directly into your SmartSite so visitors can just ask instead of hunting for answers.

Website Visitor → AI Conversation → Information Collected → Lead Created → Appointment Booked → CRM

AI Voice Agent

Answers incoming calls when your team can't — after hours, weekends, or during busy periods — instead of sending callers to voicemail and the next company.

Incoming Call → AI Answers → Information Collected → Lead Created → Appointment Scheduled → CRM

Optional WorkFlows

Your database becomes an asset

Most of the market isn't ready to buy the moment they find you — by some estimates, only about 3% are buying right now, with another 7% or so open to it. Instead of only chasing new leads, FOBFLO CRM helps you keep working the opportunities you've already paid to acquire.

Custom PipelinesAppointment & Calendar ManagementShort-Term Lead NurtureLong-Term Lead NurturePost-Estimate Follow-UpLead ReactivationAutomated Review RequestsAdvanced ReportingCustom Integrations
Reviews + Feedback

A completed job is another marketing opportunity

A simple satisfaction check after a job wraps up can route happy customers toward a review request — and flag anything less than great for internal follow-up and service recovery, before it ever becomes a review.

Google reviews build credibility with prospects researching your company, and review activity can be managed right from the CRM instead of jumping between platforms.

Google prohibits businesses from discouraging negative reviews or selectively asking only satisfied customers for positive ones — so the feedback step is used for internal routing and service recovery, not to filter who gets asked to leave a review.

Three jobs. One flow.

Video Ads generate the attention. SmartSites convert it. FOBFLO CRM nurtures every lead and manages every customer in between. Each piece works on its own — but connected, the customer journey becomes one continuous system instead of three disconnected tools.

Nurture leads.
Manage customers.

Book a free Zoom strategy session today. We'll share our screen and show the exact CRM strategy that's helping our other partners around the country.